Identifying and integrating a set of core values into your practice can help you stay centered and create growth in your team. Recognizing your values also helps to define your firm and determine the ideal client you want to model for the practice. This will give your team a firm set of principles to help guide them in their development. Below are our top tips for integrating values into your practice.

Start at the beginning

Set the standard during the hiring process by communicating how important your value system is to your practice. Share the values of the practice and ask your candidate to share theirs. This will give prospective employees a sense for what the practice stands for before they join your team. Knowing the core principles of a new employee is just as important as their work ethic, so make this topic a nonnegotiable when hiring.

Brainstorm

Schedule time with your team to share and discuss your value system. Use this time as a team building activity to dive deeper with your group. Do not allow a virtual work environment to stop you—some employees may feel more comfortable sharing their values in a remote setting anyway. Start by discussing your personal and practice values. Then, encourage the team to share their own. Take notes on their values to show them that this topic matters to you.

Consistency

Talking about values once a year does not mean you are living them. Bring these up in routine practice meetings. Draw lines from your successes and goals to how they relate to your values. Ask your team for feedback on how the company is living its values and encourage them to provide details and insight. They may have tips that you may not have thought about yet.

Incentivize

Celebrate wins and explain how they relate to your values. Reward and incentivize your team to live the practice and personal values. Ask team members to share a goal they have achieved, how it relates to their values, and how they will feel success from that.

Share

Encourage your team to share the practice values with your clients. Encourage them to enlighten clients and the community on how your practice lives their values. Be sure to communicate the “why” behind them. Show them by doing and living them out. Reinforce it visually by having them posted in office common spaces and in key marketing materials.

A practice that cares about integrity will use their value system for attracting the right talent, doing the right thing for clients, and being a good advocate for their communities. How will you use your values with your team and clients?

Need Clarity Around Your Core Values?

Our team of experienced coaches can help you clarify your core values and use them to build a dynamic culture and high performing team.

About the Author: Dawn Rem

A self-described woman of service, Dawn Rem has been serving our clients with great care and attention since 2007. As a Practice Management and Executive Coach, Dawn cultivates training programs and accountability tools for advisors that allow each staff member to thrive while driving metrics that matter most to the practice. Dawn also serves as a valuable member of our Executive Leadership Team and helps lead and design many of our culture and talent development initiatives.

Share This Post

Subscribe to Keys to Success

Receive timely articles and news on upcoming webinars and events by subscribing Keys to Success.


For articles and white papers on acquisitions and successions, please go to our sister site Advisor Legacy.

Related Posts

  • This blog post is part of a series highlighting Key Management Group team members.

    A self-described woman of service, Dawn Rem has been serving our clients with great care and attention since 2007. Like many of our team members, Dawn began her career with KMG in our Client Meeting Prep department. […]

  • As a practice leader there are plenty of things screaming for your attention. Fluctuating markets cause a flood of worried calls and emails to come in from clients. A staff member puts in their notice, and you have two weeks to find a replacement. A pandemic hits, forcing you to shift to remote work and […]

  • This blog post is part of a series highlighting Key Management Group team members.

    For the past seven years, Andrea Cwiklinski has served as a valuable member of Key Management Group. She came to us from an administrative support role in a financial advisor’s office. Originally, she began in our Practice Management division, but soon found […]

  • This blog post is part of a series highlighting Key Management Group team members.

    Melissa Johnson combines a background in education with a passion for building people as Team Leader of our Financial Planning team. She began her career working part-time in a bank while pursuing her a degree as an […]

  • The demand for financial advice has grown dramatically over recent years. As that demand has grown, so have client expectations about what advice and services a financial advisor should deliver. As a result, financial plans have become an integral part of the client relationship. The quality of those plans can make or break the client […]